Coming from the “Internet age,” I recognize the value of conducting business, or at the very least advertising it, online. The Internet has provided businesses with a plethora of opportunities that were just not available 15 or 20 years ago. But, before I tell you my age, please allow me to explain.
You can be open 24 hours a day, 7 days a week.
The Internet does not shut down at the end of the day or on weekends. Your company’s details and contact information are always available. This implies that potential customers may look into your company and determine whether or not they want to do business with you, without having to contact you. Previously, a potential client could only contact your company during business hours. Unless you decided to share your personal cell phone numbers. They can now send you an email, which you can respond to whenever you choose.
There is now more information available than ever before.
You are not limited to a set number of words when using the Internet. You have virtually limitless area to chat about, advertise, and show information about your company. Previously, you had to condense your most important content into a 30-second commercial or a specific brochure size.
Users from around the world.
Prior to the Internet, you had to pay a lot of money to advertise anywhere other than your local area. To do business with people, you had to rely on their driving by or hearing/seeing one of your local adverts. The Internet, on the other hand, is accessible from any place on the earth, and a website or online advertisement typically costs the same whether it is viewed by people in your hometown or someone on the other side of the globe.
Dynamic content.
You had to make sure you only placed non-dateable content in a company brochure or handout since, after all, you can’t modify the information once it’s printed. Due to shifting information, this resulted in potentially high advertising expenditures and, on occasion, many wasted commercials. Similarly, you couldn’t change the text or print on a radio or television advertisement until it had completed its campaign. Changing information online is as simple as pointing and clicking. Have you updated your phone number? Simply go to your website or ad and make the necessary changes.
Small Investment, Big Results.
We are all aware of the high cost of traditional advertising efforts. A simple newspaper ad now costs roughly $15 per week, and a billboard costs around $600 per month. Advertising over the internet, on the other hand, is much less expensive. For example, a static, 5-page website can set you back roughly $109 (assuming you hire the proper designer) and will cost you around $3 per month after that. That comes to a total of $145 each year.
It is free to submit your business to search engines where clients can find you, and it allows users to search for and locate your website. You only pay when someone clicks on your ad if you opt to market your website on other networks. This allows you to set your own budget and just pay for those who really visit your website. Get a tiny business or a business with a limited budget, for around $.39 each day, you may create and maintain a website.
Overall, the Internet is not one of the most effective ways to promote your company. If you’re new to the Internet, you might want to consider hiring someone to create and maintain your ads on your behalf. Please pay close attention to the details of any designer or web developer you choose. The following are some things you should avoid:
1)Website templates.
Templates, sometimes known as cookie cutter websites, are pre-made website designs and layouts. The same template can be used by a variety of other websites. If a potential consumer visits a website with a similar template to yours, chances are they will either not take your business seriously or will associate your company with that website. Before you do business with a possible designer, find out if your website will be unique or if it will be based on a template.
2) Create an hourly rate structure.
“Hourly rate web design” is a service provided by several web design firms. Many hourly designers have been discovered to claim that something takes significantly longer to accomplish than it actually does. In this instance, you will either be charged for hours of work that only took a few minutes, or your website may be held hostage until you pay. Look for set packages that state exactly what you’ll get, regardless of how long it took to complete.
You can find many professional web designers/developers on Fiverr, however you need to check a lot of gigs before hiring someone which you’ll help find the best one.
3) Exorbitant hosting fees.
Many new business owners and others who are unfamiliar with the Internet will have their website hosted by their web designer. While there is nothing wrong with this, keep in mind the amount you will be spending for hosting each month. Small businesses with only a few web pages should not pay more than $3-$7 per month for hosting. Larger companies or those with complex or dynamic websites should never pay more than $10-$15 per month. On the other hand, you can come across a design firm that offers free hosting as an initial offer. If this is the case, make sure to inquire about the cost of hosting once the promotion has expired.
The best hosting platform I ever used is Bluehost, check it out, it’s easier than spending time looking for benchmarks and prices related infos.
4) The time it takes to complete a task.
Although web design is a time-consuming process, a skilled designer may complete a website in a reasonable length of time. Be wary of web designers who take an excessive amount of time to build each project. This could indicate that they have a lot on their plate. If this is the case, you are unlikely to obtain the level of attention and care required to make a website a success. Always inquire about how long it takes a possible designer to complete and launch a website.
Conslusion.
Finally, these many elements of web advertising help offer the level of knowledge that, if applied appropriately, will convert to sales. Furthermore, its format can best promote person-to-person recommendations, particularly when one reader or customer quotes and refers to your brand website as a specific objectively created website. While web advertising may be controversial with many businesses, its potential is very real and tangible for today’s businesses. It could be the game-changing new idea you’ve been looking for to enhance business revenues.
You can contact us for a consultaion or a custom quote, our team can build your web business from scratch and help managing and advertising it.
